It would not be wrong to say that Facebook is the most prominent social media platform worldwide. Many companies use Facebook solely because of the various marketing opportunities that can be provided by this platform. In addition to being a social media platform that allows you to reach a large audience, Facebook also offers you the chance to customize your target audiences. This is where Facebook ads come into play.
On average, a person reads only 20% of written content, but content supported by visuals brings 94% more views in total. Therefore, the importance of creativity is definitely undeniable when it comes to marketing.
Based on this fact, let’s make a list of what you need to do when creating your ad.
Things to consider when giving Facebook ads
Set a testable goal for yourself.
If your marketing budget is limited, it is definitely not recommended to spend it on qualitative measures such as likes, shares, impressions and followers, also known as “impression metrics”. Yes, these also provide good reporting; but they do not provide you with any benefit in terms of your future marketing decisions. Instead, you need to look at scales known as “actionable metrics” such as conversion and sales.
Pay attention to the type of ad.
You have less than a second to grab the attention of your target audience as they quickly scroll through their feeds. Your ad, which finds itself in a tiny window, needs to grab attention in their news feeds and not be skimmed over. Your ad type stands out as the most important factor that determines whether your ad will attract attention. You will be amazed when you see the results you get depending on how you display your ad.
Follow the fashion for Facebook ads.
When you advertise, follow what’s trending and competitor ads. This way, you can join the game more efficiently. All creative formats change like fashion. The trend on Facebook right now is 3D photos. Maybe you can choose such an ad too.
Less is more.
A minimal design can be an escape from the busyness of Facebook. It would be a wise choice to fit the ad copy into less than 20 percent of the ad; otherwise, Facebook perceives the ads as “text-heavy.”
Increase engagement.
Using a person making eye contact with your audience in your ad visual increases your chances of capturing their attention and makes the ad feel more personal. Using features like “Swipe for more” improves the ad experience.
Entertain while educating.
People use Facebook to relax and have fun. You need to be aware of this. That’s why you need to structure your ads exactly to that mood. However, never ever think, “I can do anything to get clicks”; because this will distort your data and only provide you with low-quality access.
Make appropriate designs for Facebook ads.
When designing your ad, keep only one person in mind. Determine your customer profile exactly; if you cannot determine it, test your target audience to find the right profile. Facebook ads offer a targeting opportunity that can help you reach your dream market. If you are interested in more than one market, create different ads and segment your target audiences.
Also, be aware that a method that works well for you on Instagram will not be as useful on Facebook. Your target audience uses each social media in different ways. Unfortunately, you cannot expect to get the same results by approaching them in the same way everywhere.
Observe the results.
Take the time to observe the results you get from Facebook ads. If you see that an experiment you have tried does not yield the results you expected, apply for changes and improvements. Do not stick to a design; remember that trends are constantly changing. Consider making changes without damaging your brand identity. Make sure that any changes you make serve the testable and measurable purpose you set out at the beginning and increase your conversions.
One rule: If possible, don’t run your campaigns without testing them.
If following these processes becomes too difficult for you, find a digital marketing agency and get help.
