The process of running a good Google Ads campaign and placing ads on Google is quite challenging. You can’t just invest 10,000 TL in Google and wait. There are certain responsibilities you need to fulfill. For example, you need to use the targeting tools that Google offers you -and others- to the fullest.
Before we start, we will talk about some key steps that will increase the return on investment (ROI) of your next Google Ads campaign.
Step One: Learn what Google Advertising and Google Ads are for.
Before you spend even 1 TL on Google Ads, you need to learn the strengths and weaknesses of the platform.
Ads; It is a perfect product for frequently targeted, measured and fast results that will increase your sales while providing you with various tips.
However, you need to make a significant and continuous investment to use Google Ads. There is a payment for each view or click on this platform…
It is not cheap in terms of brand awareness either; This is because brand awareness measurements are difficult in Google Ads.
When designing your campaign, it is useful to keep the strengths and weaknesses of the platform in mind and save brand awareness for other marketing efforts.
Step Two: Research and try to understand your target audience.
At this point, you should not have spent even 1 TL on Google ads yet. Instead, you should use your time and resources to fully understand your audience. Look at the sites where your target audience spends time. What kind of language do these sites use? How do they look or sound? Which of your competitors are running effective ad campaigns?
You can use the Google Ads platform to access most of this information. And without spending even 1 TL. Thanks Google!
Step Three: Develop a separate purpose for each of your campaigns and do not confuse them with each other.
You may be overly ambitious when it comes to Google Ads campaigns. Especially if you plan to allocate most of your marketing budget here. But you should determine a separate purpose for each of your campaigns. Doing this will increase the return on investment of the campaign.
Step Four: Create a Targeted Landing Page for Google Advertising.
Perhaps the most common mistake businesses new to Google Ads make is to direct traffic from their paid ads to their website’s homepage. These businesses often invest in advertising, see that they are not getting results from this investment, and criticize Google Ads for being a money pit.
But in fact, homepages are not the right place to direct traffic. Think about it this way: When users search, they are looking for something specific. By directing them to your homepage, which probably has dozens of different content and options, you are actually wasting their time (and money).
Instead, you should create well-targeted landing pages that direct users to a page directly related to their query on Google. Landing pages should always be single-purpose. There should be a single conversion goal and a single path for the user to follow.
Step Five: Create multiple versions of your ad copy.
Before you start your campaign, you should create multiple versions of your ad copy – as many as you can. But at least three for each service/product.
Even the smallest changes you make to your ad copy will have an impact on your conversion rates. Try multiple copies at once to see which ones convert the most. Divide your ad budget into multiple parts and distribute them across each version of your ad. You’ll need to shell out a large amount as a down payment, but the data you collect will help you focus your campaign (and your budget) on the versions of your ad that work best.
Step Six: Confirm your ROI.
When you launch your campaign, you need to set specific goals. Once your campaign is live, you need to make sure you’re getting the ROI you planned.
This is pretty easy to calculate: Take your cost per click and add it to the percentage of clicks that convert. Compare that cost to your desired profit model—everything from a product’s profit margin to its lifetime value.
Step Seven: Google advertising is a process. Test and retest…
The work never ends in Google Ads ad management. Once your campaigns are live, you need to make constant changes. Make small changes to your ad copy, keywords, landing pages, anything you can think of and try to figure out what works and what doesn’t. Even the slightest improvement in ROI will make a big difference in the long run.
